Why Are Consumers Needs And Goals Constantly Changing?

The needs and goals of consumers change simply because life and its demands are constantly changing. Consumers often find themselves in a new or unexpected situation, and therefore must alter their goals in order to effectively adapt. Additionally, the goods and services available to consumers are always changing, leading to new opportunities for consumers and inevitably some will pursue them. The economic environment can also change needs and goals, as the financial situation of the consumer changes.

• Globalization

Globalization is one ongoing phenomenon that has lead to the goals and needs of consumers changing. With the development of the Internet, buyers and sellers gain access to a wider worldwide market. This expands the range of goods and services available to customers, and can lower the prices of goods as information to all parties improves. What's more, as globalization causes countries to become more interlinked, trading opportunities increase along with job opportunities. Consumers may alter their career goals because of this if they see a potential job opportunity has become available in another country of the world.

• The nature of the human

The nature of the human being itself could be one element that causes the needs and goals of consumers to constantly change. The human mind is adapted to making short term survival decisions, even though most people do try to plan for the long run. People often easily change their minds; it could be said that the nature of the human is very fickle. The challenge of the seller is to provide for the consumer taking into consideration the fact that consumer opinions can quickly change. Of course, one easy way in which retailers can exploit this is by employing persuasive salespeople, who will entice consumers into buying goods they don't really want or need.