" The concept of Right products for the Right people at the Right time at the Right place at a Right price with Right services".
It is a vital channel for linking produces, suppliers and customers for not only linking with each other for the sake of sale/purchase, exchange business, promote business but for the survival and comforts to each other.
All companies/organizations dealing in utilities items like soft drinks, home appliances, fast foods, credit cards, ready cash, easy loans, automobiles, plastic money items, online education programs, fast delivery items, auto bill payment options, building and plot programs, information technology, public marketing, media, broadcasting channels, pharmaceutical products, insurance products, sports items , fitness items and online technologies need to understand and practice marketing concept in its right sense and spirit, because it has become the matter of survival for these companies/organizations. Generally all new born companies needs proper evaluation of business strategies prior to start any business especially marketing concept, how ever all those companies who deals with customer goods and services need marketing concepts to combat with the rival groups and boost their business. Production based companies need the most marketing orientations for the sake of their survival, boost their sales return, growth and stability in the changing marketing envirornment.
However all those companies who has made a fixed line business and is either pioneer or has made its roots stronger in its defined customers market then these do not need marketing, but if these needs diversification as per global demand and varying market philosophy then these also need proper marketing tactics and programs.