The reasons for firms to go International could be classified under two motives:
1. Proactive motivators
2. Reactive Motivators
Proactive Motivators:
1. Increase Profits
2. Unique product offering in foreign markets
3. Technological edge
4. Exclusive information
5. Managerial urge
6. Tax Benefits
7. Economies of scale
Reactive Motivators
1. Competitive pressures
2. Over production
3. Declining domestic sales
4. Proximity to customers and ports
1. Proactive motivators
2. Reactive Motivators
Proactive Motivators:
1. Increase Profits
2. Unique product offering in foreign markets
3. Technological edge
4. Exclusive information
5. Managerial urge
6. Tax Benefits
7. Economies of scale
Reactive Motivators
1. Competitive pressures
2. Over production
3. Declining domestic sales
4. Proximity to customers and ports
