Studying marketing management is an important factor when trying to grasp the concept of business disciplines. Marketing management focuses on the practical application of marketing techniques as well as the management's marketing resources and activities.
Studying these practical applications, alongside work experience, can help give an individual some of the essential knowledge required for running a business. Marketing management is an important part of making sure that a business can run on a global scale. International marketing needs to be an essential part of a business' marketing strategy in order for them to keep up with the growing forces of globalization. A marketing manager will be responsible for influencing the timing, level and consumption of customer demand.
• Organizational management and leadership
Within marketing management, some time needs to be spent on the orientation of the business. A marketing orientation needs a consensus at senior executive level and then drives customer focus into the firm. A successful marketing manager can make the internal sale of marketing programs as much as the external customer reacts to it.
• Implementation planning
When the firm's strategic objectives have been decided alongside the target market being selected and the desired position of the company chosen, marketing managers need to focus on how to implement this strategy. Implementation planning needs to be considered across product management, pricing, place and people - the '4P's of marketing.
Studying marketing management and its subdivisions is an essential part of understanding how to make a business successful on a national, international and global scale.
Studying these practical applications, alongside work experience, can help give an individual some of the essential knowledge required for running a business. Marketing management is an important part of making sure that a business can run on a global scale. International marketing needs to be an essential part of a business' marketing strategy in order for them to keep up with the growing forces of globalization. A marketing manager will be responsible for influencing the timing, level and consumption of customer demand.
- Marketing strategy
• Organizational management and leadership
Within marketing management, some time needs to be spent on the orientation of the business. A marketing orientation needs a consensus at senior executive level and then drives customer focus into the firm. A successful marketing manager can make the internal sale of marketing programs as much as the external customer reacts to it.
• Implementation planning
When the firm's strategic objectives have been decided alongside the target market being selected and the desired position of the company chosen, marketing managers need to focus on how to implement this strategy. Implementation planning needs to be considered across product management, pricing, place and people - the '4P's of marketing.
Studying marketing management and its subdivisions is an essential part of understanding how to make a business successful on a national, international and global scale.
