Baby boomers are the babies who were born after the Second World War (1939-1945). The babies who were born in 1950's are the baby boomers who would be at the age of approximately 57 years or so at the moment. They are the most significant group of people who have shaped the consumer behavior. These people might have been retired from their jobs have a relaxed old age or might be preparing to retire.
Sometimes baby boomers are also called war babies because they were born after the Second World War. In the mid of twentieth century they were the first to be exposed to flare of consumer culture. Some of their characteristics include that they are well educated and also have quite good disposable income with them. They are actually considered as the maker of our economies because they have faced all the heat of different incidents that were occurred in their time.
They have had all the experiences and now benefiting us from their experiences. Most of them did not have access to modern tools and techniques such as computer or internet. These things have become the necessity of modern era while they have spent most of their lives while working manually. They have made their worth in all the markets of the world due to their behavior towards buying & selling things.
Sometimes baby boomers are also called war babies because they were born after the Second World War. In the mid of twentieth century they were the first to be exposed to flare of consumer culture. Some of their characteristics include that they are well educated and also have quite good disposable income with them. They are actually considered as the maker of our economies because they have faced all the heat of different incidents that were occurred in their time.
They have had all the experiences and now benefiting us from their experiences. Most of them did not have access to modern tools and techniques such as computer or internet. These things have become the necessity of modern era while they have spent most of their lives while working manually. They have made their worth in all the markets of the world due to their behavior towards buying & selling things.