Unique Selling Proposition is basically an important concept from marketing. Unique Selling Proposition has been termed as very important by researchers. It is basically a differentiating factor that distinguishes one product from the other. It forms the basis for marketing programs of different product. It is what differentiates like products from each other. Each and every product must have a USP in order to have appropriate sales.
The Unique Selling Proposition of DHL Courier services is short delivery time. The Unique Selling Proposition of Starbucks is a personalized service and a discrete environment.