Examine A Direct Mail Promotional Piece You (or Somebody You Know) Has Recently Received. Look At Every Element Of The Package, And Discuss Its Role In Promoting Consumer Action.?

Question

Examine A Direct Mail Promotional Piece You (or Somebody You Know) Has Recently Received. Look At Every Element Of The Package, And Discuss Its Role In Promoting Consumer Action.?

2 Answers

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Answer 1

Coupons with discounts on new product at a local area store. A mail piece offering discounts if you recommend others in your area to their business.

A new market sent out postcards offering free ice cream to kids that visit the market.This was a great way to get families to visit a new store.

I recently moved to a new area and received a coupon for 3 months of free local newspaper service.

I've found that after recently moving into a new neighborhood that there were several deals to be had. It appears that many local businesses have found creative ways to attract new potential customers. Most people moving into a new area are looking for a place to conduct everyday errands/business and most businesses are finding ways to profit from this.

Answer 2

Direct mail marketing play big role in marketing. It helps to make good relationship between customers and dealer. E-mail marketing strategies are considerably cheaper than direct mail marketing campaigns, but they may not have as high of a return.
The main benefit of complete direct mail solutions is that they are able to gather a elevated number of leads, compared to other marketing techniques. They add a personal touch to your marketing campaign.

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