SEO agencies typically help you get more visitors to your website by optimising your entire online presence. These can include services such as website auditing, on-page optimization, off-page optimization, directory listing, and even social media optimization.
All of these are equally important seeing that search engine optimization has gone an incredibly long way in recent years. Nowadays, webmasters just can't build a site and some shady links and expect to rank highly on search engines. Now they must put in the work to audit their sites, develop a clear plan, and solidify their online presence.
Even though search engine optimization is organic, I know that some of the most notable SEO Agency Edinburgh also offer paid advertisement services as well. This also requires just as much expertise as SEO, if not more.
In short, a prominent SEO agency can offer tons of different services and packages, but the ones listed above are the most popular.
