Benefit of digital marketing?


13 Answers

Keith Kristoper Profile
Keith Kristoper answered

Digital marketing is any action carried out using any electronic media towards the promotion of goods and services. This is a primarily internet-based activity aimed at selling goods or providing services.

Anonymous Profile
Anonymous answered

The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales.

The benefits of digital marketing include:

  • Global reach - a website allows you to find new markets and trade globally for only a small investment.

  • Lower cost - a properly planned and effectively targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  • Trackable, measurable results - measuring your online marketing with web analytics and other online metrics tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising. Web analytics can be set up to show you exactly how much money you make from each digital tactic.

  • Personalisation - if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.

  • Openness - by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.

  • Social currency - digital marketing lets you create engaging campaigns using different types of rich media content. On the internet, these campaigns can gain social currency - being passed from user to user and becoming viral.

  • Improved conversion rates - if you have a website, then your customers are only ever a few clicks away from completing a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.

Kris Horton Profile
Kris Horton answered

Digital marketing allows you to reach a broader, more engaged and targeted audience fast than traditional marketing and is more cost effective.

With digital marketing you're speaking to a specific audience and really test things and iterate quickly. So if one ad doesn't work you can try variations of it and track progress.

It adds a lot more science and tracking to marketing as well as allows companies to be more relational in their marketing efforts.

Nealious James Profile
Nealious James answered

Digital is actually the future of marketing and companies are slowly, but
surely starting to realise that it is worth investing into. Unlike traditional
means, this method targets livelier and more relevant segments of the market.
It is also easier to track one’s performances using specialised online tools.
When it comes to the benefits, it simply leads to additional income by making
brands more popular and accessible!

Jean  Lister Profile
Jean Lister answered

Digital marketing gives businesses of any size access to the mass market at an affordable price and, unlike TV or print advertising, it allows truly personalised marketing.

7 Benefit of digital marketing:

1: Use content to connect to consumers online

2: Track customers from the first interaction and throughout the entire buyer's journey

3: Optimize for conversion

4: Connect with mobile customers

5: Realize higher ROI and revenue

6: Analyze and adapt easily

7: Become more competitive

Sourabh Pandey Profile
Sourabh Pandey answered

Imagine traveling by time machine and knowing the future trends…

Marketing would be much easier

Knowing which technologies would end up having impact on your marketing would save you from wasting time and money on different platforms

With future insights, you can understand your target audience and make plans to engage them

So, let’s make some predictions for 2017

1. Data Driven Decisions

What should be the color of your call to action button?

How much text should we use in a landing page?

In 2017, marketers will make more data based decisions

The art of marketing is turning into a science

With all the analytics you can track website visitors, CTA clicks, bounce rate etc

Marketers will scientifically analyze what’s working and what’s not

2. Personalized Campaigns

Music listening apps like Spotify& Pandora allow users to create personalized playlists

Amazon recommends products according to the interests of the users

So how will you show your content to your target audience?

Create a buyer persona of your audience and then plan your ad campaigns

3. Native Ads

In 2015, native ad spend was around $11 billion

In 2017, it is estimated to reach $17 billion

People were seeing fewer traditional Ads and are using plugins like Ad blocker

Publishers were earning less so the new model took over

Native Ads are designed to fir naturally into publications without interrupting the user interface of the website

4. Responsive Design

Google now considers responsive design as a ranking factor

Responsive design does not mean only mean a mobile friendly website

A responsive design fits into every device on which Internet can be used

With new mobiles, new tablets & new screen sizes coming every month, you should be ready with your responsive design to take on the future.

For more watch this

Brandy Thompson Profile
Brandy Thompson answered

Lots of businesses are
reaping the benefits of digital marketing, leveraging advantages that habitual marketing strategies simply can't offer. Thanks
to digital marketing,
businesses can now have a more impact in the way consumers work together with
their brands online.

Amol Palwe Profile
Amol Palwe answered

Digital Marketing has lots of benefits over Traditional Marketing. As per one the well known Digital Marketing consultant in Mumbai, Digital marketing is -

  • Cost-effective Any business small a big, can approach Digital marketing strategy.
  • The result in Digital marketing can easily be measured as compared to traditional marketing.
  • One can target their business in any location of the world easily.
  • One easily reaches to the customer who fits in the business interest and demographic criteria.
This is some of the interesting benefits of Digital Marketing.

Taila Nevado Profile
Taila Nevado answered

Digital marketing reduces the cost of ink and paper as
everything is done online, for instance, many leaflets do not have to be
printed. As almost everyone uses the Internet nowadays, the information will
reach a wider audience including potential consumers. This may cause sales to
increase, leading to business growth.

priya Newase Profile
priya Newase answered

by using digital marketing we can reach hug no people... There is so many chances for try and error

Kathleen Griffin Profile

There are many different benefits. In my opinion the main one is improving conversion rates. You website will allow you to find new markets, clients and trade globally! As a result investing in marketing services can help your company earn more profit. I also recommend to read here more information about Google remarketing, it is also very important tool.

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