Digital marketing is any action carried out using any electronic media towards the promotion of goods and services. This is a primarily internet-based activity aimed at selling goods or providing services.
The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales.
The benefits of digital marketing include:
Global reach - a website allows you to find new markets and trade globally for only a small investment.
Lower cost - a properly planned and effectively targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
Trackable, measurable results - measuring your online marketing with web analytics and other online metrics tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising. Web analytics can be set up to show you exactly how much money you make from each digital tactic.
Personalisation - if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
Openness - by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.
Social currency - digital marketing lets you create engaging campaigns using different types of rich media content. On the internet, these campaigns can gain social currency - being passed from user to user and becoming viral.
Improved conversion rates - if you have a website, then your customers are only ever a few clicks away from completing a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.
Digital marketing allows you to reach a broader, more engaged and targeted audience fast than traditional marketing and is more cost effective.
With digital marketing you're speaking to a specific audience and really test things and iterate quickly. So if one ad doesn't work you can try variations of it and track progress.
It adds a lot more science and tracking to marketing as well as allows companies to be more relational in their marketing efforts.
Digital is actually the future of marketing and companies are slowly, but
surely starting to realise that it is worth investing into. Unlike traditional
means, this method targets livelier and more relevant segments of the market.
It is also easier to track one’s performances using specialised online tools.
When it comes to the benefits, it simply leads to additional income by making
brands more popular and accessible!
Digital marketing gives businesses of any size access to the mass market at an affordable price and, unlike TV or print advertising, it allows truly personalised marketing.
7 Benefit of digital marketing:
1: Use content to connect to consumers online
2: Track customers from the first interaction and throughout the entire buyer's journey
3: Optimize for conversion
4: Connect with mobile customers
5: Realize higher ROI and revenue
6: Analyze and adapt easily
7: Become more competitive
Imagine traveling by time machine and knowing the future trends…
Marketing would be much easier
Knowing which technologies would end up having impact on your marketing would save you from wasting time and money on different platforms
With future insights, you can understand your target audience and make plans to engage them
So, let’s make some predictions for 2017
1. Data Driven Decisions
What should be the color of your call to action button?
How much text should we use in a landing page?
In 2017, marketers will make more data based decisions
The art of marketing is turning into a science
With all the analytics you can track website visitors, CTA clicks, bounce rate etc
Marketers will scientifically analyze what’s working and what’s not
2. Personalized Campaigns
Music listening apps like Spotify& Pandora allow users to create personalized playlists
Amazon recommends products according to the interests of the users
So how will you show your content to your target audience?
Create a buyer persona of your audience and then plan your ad campaigns
3. Native Ads
In 2015, native ad spend was around $11 billion
In 2017, it is estimated to reach $17 billion
People were seeing fewer traditional Ads and are using plugins like Ad blocker
Publishers were earning less so the new model took over
Native Ads are designed to fir naturally into publications without interrupting the user interface of the website
4. Responsive Design
Google now considers responsive design as a ranking factor
Responsive design does not mean only mean a mobile friendly website
A responsive design fits into every device on which Internet can be used
With new mobiles, new tablets & new screen sizes coming every month, you should be ready with your responsive design to take on the future.
For more watch this video:www.youtube.com/watch?v=c2rphMwV398
Lots of businesses are
reaping the benefits of digital marketing, leveraging advantages that habitual marketing strategies simply can't offer. Thanks
to digital marketing,
businesses can now have a more impact in the way consumers work together with
their brands online.
First of all, the goal of any marketing strategy is sales; usually through driving additional traffic, building brand etc.
Finally, once you get new visitors you have to know how to convert them successfully - 7 tips to get more clients - Check out this link http://merehead.com/blog/7-tips-to-get-more-clients-from-your-website/
Thr purpose of any marketing strategy is sales through additional traffic/visitors. Once you get more users you have to know how to convert them into customers. 7 tips to do it successfully - check it
Digital Marketing has lots of benefits over Traditional Marketing. As per one the well known Digital Marketing consultant in Mumbai, Digital marketing is -
- Cost-effective Any business small a big, can approach Digital marketing strategy.
- The result in Digital marketing can easily be measured as compared to traditional marketing.
- One can target their business in any location of the world easily.
- One easily reaches to the customer who fits in the business interest and demographic criteria.
Digital marketing reduces the cost of ink and paper as
everything is done online, for instance, many leaflets do not have to be
printed. As almost everyone uses the Internet nowadays, the information will
reach a wider audience including potential consumers. This may cause sales to
increase, leading to business growth.
by using digital marketing we can reach hug no people... There is so many chances for try and error