More important content, create the blog section, make content more unique, update regularly, and increase the social media traffic.
Any recommendations for ROI monitoring tools?
Also, how to track it if a client is not selling a product online but instead offers services? Is there any integration that could help me with this?
And since you are all experts here, is 320% ROI like an average ROI from SEO and is that scalable? Check this case studies for more info, I'm looking for a solution for a private practice.
SEO practices in 2016 is pretty much the same last year, but the thing is, this year Google Algorithm is more specific on content and relevance, therefore; creating high quality content and relevant link building is are the best practice.
Content Marketing, I know it is difficult and sometimes expensive but it is.
Make your content unique
Above strategies are useful for seo.
FOR 2016 -2017 or any other year SEO Strategy will be same as google search algorithm is very much matured and behaving like serious man.
so SEO Strategy would be make website worth your user , write content for the users not for search engines make links from high authority and popular website , the website you are making links would be relevant use social media for traffic and keep updating you webiste time to time