On-Page SEO — Optimize your Website:
1. Long Tail Keywords
The first thing you need to do to achieve a successful SEO strategy is to identify the suitable keywords. It is recommended to focus your traffic building offers on long-tail keywords. An excellent way of incorporating long-tail keywords is through informative blog content aimed at a specific target audience.
2. Research Suitable Keywords
The next step is doing a thorough keyword research to see what the common search terms are within your sector. Evaluate the competition and search volume in order to find the most effective keywords that will boost traffic to your website.
You should also avoid using too many keywords. Optimize each web page or each post with at least two keywords. Do not use too many keywords as it may make your SEO unfruitful since the content will become unreadable. Rather, spread out the keywords and consider focusing one keyword per page.
There are some tools to support doing keyword research:
Keyword research and analysis tool Find long tail keywords with low SEO difficulty. KWFinder is an easy-to-use keyword research tool bringing perfect keyword ideas.
Ubersuggest From head terms to long-tail phrases you’ll get hundreds of suggestions from our free keyword tool. You’ll also see volume, the competition, and even seasonal trends for each keyword.
Keyword Tool: #1 Google Keyword Planner Alternative For SEO (FREE)Keyword Tool will help you discover thousands of new long-tail keywords related to any topic by automatically generating Google's search suggestions. The keyword suggestions will be produced based on a Google domain and language that you choose.
The Best Keyword Research Tool for Long Tail Keywordss - LongTailPro Find hundreds of low competition keywords, and with the brand new Rank Value feature, discover how profitable they might be for the kind of website you’re building.
WordPress Longtail Keywords SEO can provide the detailed information about each keyword such as CPC, Search Volume, Search volume in past 12 months, competition rate. You might not recognize the useful longtail keyword in your content while you’re writing, so we will extract the content and suggest you the longtail keywords from your content with the settings, such as the maximum words per term.
3. Optimize Your Main Title Tag & Your Post Headline
A very important part of ensuring effective SEO is to optimize your main title tag. This ensures your site is more readily found when someone searches for the keywords. Thus, try using an interesting slogan, tagline or keyword just before your brand name.
The headline of every blog post or web page also needs to be SEO optimized. Ensure the headline is not only captivating enough for people to want to click but also descriptive enough to gain a better search engine rank.
4. Write An Engaging Meta Description
The term Meta description refers to the short description seen in search results below your headline. An engaging description will help in luring more traffic to your website.
5. Optimize Your Site Architecture & Your URL
Both users and also search engine spiders should not have to look very hard so as to find any content on your website. A general tip to use is to keep your most important web pages within at least three clicks from your homepage. An easy way of checking whether you have buried content too far is to evaluate your URL structure.
Having a clear and clean URL is also vital for building traffic through SEO. It not only makes your site quick and easy to crawl for the search engines, and also users can remember it easily and share.
6. Evaluate Usage Data & Website Speed
The usage data of your website has huge effect on your SEO practices. Evaluate this data and discover whether people are staying on your site for longer than one minute.
How quickly your website loads also affects your ranking on search engines. If your website loads too slowly due to excessive imagery of flash content along with other common performance problems, then it is high time to start evaluating ways of enhancing the loading speed
Off-Page SEO:
1. Build Audiences With Social Media (don’t forget Google +)
Social media has a great impact on your overall search results. Hence, a good place to start with off-page SEO is to create sharable content and post it in all your social media pages for effective link-building.
One simple trick to get more traffic is to use Google+ for business. It is heavily integrated with all aspects of Google and therefore sharing your content through this social media site will have a considerable effect on your overall search rankings.
2. Join Associations And Other Offline Groups
Offline associations and groups really have a positive effect on your SEO strategy, especially for building credibility for your website. You can also get indirect links from your peers, which all helps to position your website as one of the industry leaders in your field.
Links from schools and non-profits are quite valuable for SEO since they are considered as both high trust and high value. Consider donating either your money or time to a local charity in your area to receive these benefits.
3. Guest Blog To Get Backlinks And Traffic
Get in touch with other top websites in your field and creating informative and interesting content for them. This kind of partnership is essential to getting more traffic to your website.
