What makes a startup attractive to investors?


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Anonymous Profile
Anonymous answered

Although every investor is different, I think there's a few guidelines it's always worth considering when pitching your startup idea.

1) Be honest and speak from the heart - Nothing beats genuine passion and self-confidence in the boardroom. Investors have plenty of opportunities to offload cash, so you really need to stand out to win their trust.

I like to believe that no showmanship or practiced routine will ever be as good as an honest and genuine approach.

2) Be a Salesman - On the other hand, you still need to show the flair and enthusiasm of a salesman. An investor needs to be fired up and excited about the prospect of entering into a business agreement with you.

3) Know everything about your business - You have to show a clear understanding of the market you operate in, who your competitors are, and how your business strategy will bring in a return on investment. None of these things will be easy tasks to tick off, but they're so vital to winning confidence.

4) Develop and promote your team - If an investor was simply interested in expert advice, he or she would hire a consultant. Investing in your business means investing in the people that make it special. That's why the most successful startups are usually the ones that empower and celebrate their team.

Anonymous Profile
Anonymous answered

When they are easily able to communicate and explain their business. Hence having some kind of engaging videos or infographics can be very helpful in this case. 

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