What are the various marketing process?


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Beth Worthy answered
A marketing process is a comprehensive blueprint which outlines an organization's overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined here. The last step in the process is the marketing controlling.
Executive Summary
Situational Analysis
Opportunities / Issue Analysis - SWOT Analysis
Marketing Strategy
Action Program (the operational marketing process itself for the period under review)
Financial Forecast

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