What Are The Reasons For Expanding A Business?


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Sarah Marsh Profile
Sarah Marsh answered
If you are in the position where you are considering expanding your business, whether big or small, it is important to think about the reasons why you should and how it can work to your advantage. While some choose not to expand, there are many opportunities that could be missed out by keeping your business as it is. Expanding a business doesn’t have to mean making a building bigger or employing more staff, it could be as simple as a bit of remarketing or diversifying your portfolio. Some of the main reasons (although they vary for everyone) can be summarised as building a brand, offering extra services, increasing a client list and establishing a new market.

If you are a small company located in one place, franchising is a great opportunity to establish your brand and identity somewhere else in the country, and even internationally. Forming this brand will bring in a much better revenue for you.

Providing extra services at your business is another reason for expanding. Offering something additional to the services you already provide is a way to make your business stand out and to bring in extra revenue. An example could be an owner of a bookshop incorporating a coffee shop inside for another income scream.

If you have had a sudden influx of clients wanting to use your services, then that is the perfect opportunity to decide to expand. If you know that the demand is there it is important to keep up with the supply so you do not have to turn away customers.

Finally, if you do choose to expand your business, establishing new markets is a way to reach an entirely new set of customers. This can involve expanding the business into new countries or making changes that appeal to a new customer.
amber Jhon Profile
amber Jhon answered
There are various reasons because of which a business can go for expansion. The very first reason is to increase the customers base, a business can go for expansion. After expansion, the business can target a large number of potential customers as compare to the previous customer base. Secondly, in order to explore new opportunities and to increase the profitability a business can go for expansion. Thirdly, to increase the networking of the business and to make its presence across the specific boundaries, a business goes for expansion. Moreover, a business which is not innovative and which does not have a vision in the long run is kicked out of the business therefore, businesses go for expansion to ensure their survival.

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