The forgone cost is known as opportunity cost. It is also known as the value of the best available alternative which can be resulted after making a decision. Opportunity cost is very important in decision making of the companies because companies need to select the best alternatives available to them and if a company is not able to achieve it's aim then it becomes the opportunity cost for the company. In other words, opportunity cost is resulted when the company selects one alternative over another.
For example, if you have two options to start a business; either to go for a gift shop or to start a small food stall. If you select one option then the other will become your opportunity cost.
For example, if you have two options to start a business; either to go for a gift shop or to start a small food stall. If you select one option then the other will become your opportunity cost.