Principles of Business Communication there are some guidelines or principles that are to be considered and followed to make Communication effective. Among them seven are fundamental and relevant and these are clarity, completeness, conciseness, courtesy, correctness, consideration and concreteness. These principles are popularly known’s as 7Cs of Business Communication.
Developing Sentences is the second principle and is about the development of sentences and concentrates on composing clear sentences. Short sentences should be preferred. Passive sentences should be avoided and active sentences should be preferred. Appropriate emphasis should be given to sentences.
Third principle is Forming Paragraphs that instruct to use short paragraphs. There should be unity among paragraphs. Logically organize the paragraphs. There should be a coherence among paragraphs. Moreover, also give an appropriate emphasis on a paragraph .