What Are The Key Forecasts (financial And Nonfinancial) That A Company Can Incorporate Into Its Strategic Plan Based On Its Long-term Objectives And Short-term Goals? Why?

Well dear!
There are a number of key forecasts which the company uses to attain its short and long-term goals. In the short term some of the key forecasts include the forecasted sales, forecasted costs etc. While in the long run company can forecast key variables like the growth rate of the company, financial assets of the company etc. For more details click on the link:
Forecasted variables