Global-geographic/ Global-area is different from Global-division structure.
The Global-area structure is oriented towards increasing responsiveness to customers in the local markets, it is a decentralized structure that facilitates the production and customization of products to local markets.
Global-division structure usually centralizes R&d and manufacturing functions and decentralizes marketing function, it is a more centralized structure
The Global-area structure is oriented towards increasing responsiveness to customers in the local markets, it is a decentralized structure that facilitates the production and customization of products to local markets.
Global-division structure usually centralizes R&d and manufacturing functions and decentralizes marketing function, it is a more centralized structure