It is impossible to exclude technological factors when you are considering marketing. It is so deeply entrenched into everybody’s lives that marketing is heavily influenced by it, whether it is in the production of the most basic form of publicity, such as creating leaflets and business cards, to the most complex advertising promotion ever created.
Marketing is an eclectic mix of different elements that can be mixed and matched to create the desired effect: Sales. It doesn’t matter whether you are a multi-billion dollar corporation or a one man band starting something new, you need marketing strategies if you are to be successful
Every area of your potential market has to be examined and assessed to see how the issues of marketing can best be addressed. You have to decide who your ‘target audience’ is and make sure that whatever promotions and advertising you do is getting to the right people.
For this, you may return to technology to discover the demography of a particular area. Put the name of a town, or even an area within a town, into any search engine, and you will be given a wealth of information from how much the houses cost, to what kind of education the people who live there may have, to what kinds of salaries they probably earn, where they send their children to school, what their eating and drinking habits are, what newspapers they read, what groceries they buy... The list is endless.
This is brilliant technology because it saves you so much time when it comes to researching your market, and gives you a heads up on how you should best make your approach so that the product or service that you are selling is a huge success.
Marketing is an eclectic mix of different elements that can be mixed and matched to create the desired effect: Sales. It doesn’t matter whether you are a multi-billion dollar corporation or a one man band starting something new, you need marketing strategies if you are to be successful
Every area of your potential market has to be examined and assessed to see how the issues of marketing can best be addressed. You have to decide who your ‘target audience’ is and make sure that whatever promotions and advertising you do is getting to the right people.
For this, you may return to technology to discover the demography of a particular area. Put the name of a town, or even an area within a town, into any search engine, and you will be given a wealth of information from how much the houses cost, to what kind of education the people who live there may have, to what kinds of salaries they probably earn, where they send their children to school, what their eating and drinking habits are, what newspapers they read, what groceries they buy... The list is endless.
This is brilliant technology because it saves you so much time when it comes to researching your market, and gives you a heads up on how you should best make your approach so that the product or service that you are selling is a huge success.
