Advertising is one of the tools in marketing and it creates the demand for a product or service. Every business works for profitability and through advertising the desired image of product or service is delivered to the customers. It not only builds the structure of brand but it also contributes towards changing the behaviors of consumers towards the purchase of a brand. In other words advertising of a brand can have a direct impact on the purchasing decisions of consumers. Moreover, it also promotes the presence of the product or service in market.
www.ciadvertising.org
www.ciadvertising.org
