Advertising is basically the art to sell a product or a service. It is a form of one way communication in which the sponsor sends a messafe to its target market. The result of the communication is whether your products are sold or not. You can find articles on this topic at the links given below. Hope they help you with your presentation:
en.wikipedia.org
www.emeraldinsight.com
en.wikipedia.org
www.emeraldinsight.com
