For network service operators:

1. Best network
2. Compitative call charges
3. Avalaibility of recharge cards
4. Compitative talk time offers
5. Introdusing SMS offers
6. Voice message availibilty
7. Compitative roaming charges
8. Best customer care servece

For cellphone firms

1. Competitive cellphone models
2. Best batter back up
3. Best supporting software technology
4. Availability
5. Service centers availability

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