Hitesh Sahni
Hitesh Sahni voted up Connor Sephton's answer
Effective market segmentation takes effort. It is not something that comes easily for any business. It requires a great deal of skilled research and effective implementation of segmentation strategies. Mindful monitoring of marketing strategy performance and adjustment to the segmentation system is also necessary to maintain the effectiveness of the strategies that have been employed. … Read more
Hitesh Sahni
Hitesh Sahni voted up
Advantages: Market segmentation is useful when you have limited resources to deploy, so you need to make sure you're tapping the correct line to be able to hit your targets on schedule. - More efficient use is made of marketing resources - less waste. - A competitive advantage can be gained in a particular part … Read more
Hitesh Sahni
Hitesh Sahni thanked
Advantages: Market segmentation is useful when you have limited resources to deploy, so you need to make sure you're tapping the correct line to be able to hit your targets on schedule. - More efficient use is made of marketing resources - less waste. - A competitive advantage can be gained in a particular part … Read more
Hitesh Sahni
Hitesh Sahni thanked Connor Sephton's answer
Effective market segmentation takes effort. It is not something that comes easily for any business. It requires a great deal of skilled research and effective implementation of segmentation strategies. Mindful monitoring of marketing strategy performance and adjustment to the segmentation system is also necessary to maintain the effectiveness of the strategies that have been employed. … Read more
Hitesh Sahni
Hitesh Sahni thanked Daniel Pountney's answer
Market segmentation is vital for any business that wants to maintain a good, positive relationship with its customers.  Segmentation basically involves a company breaking down potential target markets into distinct groups. This may be based on age, location, household income or even gender. There are a number of benefits involved with adopting this strategy in … Read more
Hitesh Sahni
Hitesh Sahni answered Anonymous' question

Advertising is good for awareness of products and services. But more often than not, products and services are advertised as the source of your worth and status, a notion which is misleading and lowers consumer's self-esteem.

We are good as we are. We don't need the advertised fairness cream, car, watch or whatever just to … Read more