Choosing the right email campaign service depends on your business's specific needs. When I first started out, I prioritized ease of use, but as my business grew, I needed more advanced features like automation and segmentation. If you're just starting, look for platforms that offer scalability, so you won’t outgrow them too quickly. Also, pay attention to deliverability rates—a high deliverability rate means more of your emails will reach inboxes rather than spam folders.
For a small business, a user-friendly platform with strong customer support can make a big difference. If you're an experienced marketer, prioritize advanced features like A/B testing and predictive analytics.
Finally, make sure the platform complies with data regulations like GDPR. In my search, I stumbled upon another helpful site that might be of interest.