Anonymous

How to promote a new Online Store?

13 Answers

Nelson Smith Profile
Nelson Smith , Make it Simple & Straightforward, answered
Various platform for online marketing is currently available. Like

1. Business Listing: In the initial level you can do business listing to inform Google. You can start with GMB (Google My Business). There are many other platforms like Yelp, yellow pages, etc.

2. Content Promotion: There are different guest posting website that offers content from outside authors. Provide them a well-written content with clearly highlight your service and business.

3. Social Media Marketing: Social Media is the best way to attract more customer. You can select the best platform based on customer preference.

4. Provide Security & Trust: If you are offering online payment. Then you must install SSL Certificate on your website. SSL Certificate secure all the channels between user browser and the server. It also helps your business to build strong customer trust. You can get more information about the SSL Certificate and its provider at Cheap SSL Shop.

5. PPC: Pay Per Click is also a well known paid marketing channel. You can take advantage of Google PPC to create brand awareness and inform your audience.
Emily Quirq Profile
Emily Quirq answered

I think to start he promotion of the website in Instagram is one of the best ways, because you can reach target audience from there.

Create instagram page, make some good posts with your products or services with interesting captions, use hashtags related to your business and don't forget that there is a best time to post in instagram.

Just following these simple steps you can get lots of traffic to your online store.

Arsal Jawwad Profile
Arsal Jawwad answered

#1 You need to have a business website

So your first step is to get your business online. How you will do it depends on your budget and the type of website you want to create but the general principles you should follow are:

Get your own domain name – register a .com or .net domain name for your company

Host your website on a reliable hosting provider – don’t always go for the cheapest solution but choose a hosting provider that is reliable and trustworthy.

Don’t forget that your website represents your business image. Read my article on SEO Web Hosting for more information.

Make sure that your website loads as fast as possible – The hosting provider has to play a very important role in this but also the company that will develop your website.

Fast websites have many benefits to offer to businesses and this should not be forgotten.

Mobile friendly – As we will see below, more and more people use their mobiles to search the web so having a mobile-friendly website is a must.

Provide information about your business, products or services – Last but not least, do not forget the primary mission of your website i.e. To provide information about your business, products, and services in a professional manner.

Better do something really simple and functional rather than something stylish but slow and non-user friendly.

#2 Optimize your business website for search engines

Creating a website is the first step, the second step is to make sure that your website is search engine friendly.

Search engine optimization or SEO as it is widely known as a set of changes you need to do on a website so that it can be understood by search engines.

The more information you give to search engines about your website, the greater are your chances of receiving traffic from them.

#3 it’s not just about the desktop

A large majority of users are surfing the net using a variety of devices besides the desktop and your objective as a business owner is to make your website accessible to the device of their choice.

Whether it’s a smartphone, iPad, Android Tablet, Amazon Kindle or even TV (Smart TV, Google TV, Apple TV) they should be able to find, read and interact with your website without any problems.

The best way to do that is by adopting a responsive web design which is a design technique that makes a website adaptable to different screen sizes and resolutions.

As an example, make sure that you view this website on various devices and resolutions.

#4 Build your online reputation

As a business owner, you already know how important the reputation of your company is and that this is something you build with careful moves and patience over time.

You also know that a good reputation will make people trust you and this will eventually lead to sales, loyal customers and much more.

Well, the Internet is no exception to this rule. You have to work hard to build your online reputation as a trusted service provider or retailer.

How can you do that?

  • By consistently providing quality services and products to customers
  • By having good customer service

How can you make sure that the online world knows that you are a reputable and trusted company?

Through Social Media – Yes social media is the modern way to spread a word, build a brand and find new customers.

Social media networks have millions of users per day and that includes your potential customers.

By running targeted social media campaigns, publishing useful and high-quality content on a regular basis and engaging with people related to your niche, you can gradually build your online reputation.

If you are not sure where to start or if you just don’t have the time to deal with social media, let us handle and build your online reputation.

View more details about our social media marketing packages.

Another important factor you need to have in mind is that besides building your online reputation you should also take measures to protect it.

In other words, once you start the social media game you need to be in the position to monitor what others say about you in the different social networks and reply to them in case they have a question, bad review or complaint.

#5 In the online World you also need content

Search engines and social media networks can only understand one thing and that’s content.

Whether its news, product information, text, images, video, infographics, reviews, user’s opinions, forums, questions; you need content in order to be able to promote your business online.

This process of using content for promotion purposes is known as content marketing and those businesses that managed to do this correctly have seen great success.

If you are still not sure how content marketing can help in promoting your business, consider the example of what I am doing now in the article you are reading.

I am using content to help you understand a process i.e. How to promote your small business online and at the same time I am indirectly advertising my expertise and services.

What if your niche is not as content rich as SEO, what do you do in such cases? That’s one of the challenges you have to solve but believe me with careful thought you can find a solution.

For starters, you can make a company blog and write about your products or services and how they can solve people’s problem. You can share industry tips and news, you can talk about the leaders in your industry etc.

When talking with new clients this is always a topic of further discussion but at the end, we are always able to find a solution and once they see the results from content marketing then everything becomes easier for both sites.

#6 Mobile Markets are on the rise

As I mentioned above, besides the desktops you should also make sure that you provide your users with a mobile-friendly version of your website so that they can access it on the go.

Over and above that you should also take advantage of the different mobile markets (Apple app store, Google Play, Amazon marketplace, Windows Mobile Market).

There are millions and millions of users downloading a different kind of apps and games from those markets on a daily basis and if you are not there (i.e. Have a native app about your business submitted in those stores), they will not be able to find you.

What kind of app can you create?

Depending on your niche it can be a content-rich app, a game or a showcase app. If you are selling a product, for example, the app can have more images and videos about your products in a mobile-friendly format.

The possibilities are endless and the only limitation is the budget you can allocate for establishing your presence in the mobile markets.

#7 Advertise

The Internet offers a plethora of advertising tools suitable for promoting a small business:

  • Advertise with Google Adwords – Google has the largest advertising network in the World and you can use it to promote your business online. It is based on a pay per click (PPPC) auction system and it can help you bring your ad in front of the millions of people using Google to search the web and the millions of websites that show Google ads.
  • Advertise with Yahoo / Bing ads – Yahoo and Bing have a system similar to Google for placing ads on their network and the websites running their ads.
  • Direct Advertising – If you prefer not to use the PPC advertising model you can search the web and find websites that are relevant to your business, contact them and negotiate with them a price for showing your ads
#Content Marketing

Write quality content on your business and place backlinks. Use best SEO tools to promote your business.

Anamika Josh Profile
Anamika Josh , SEO Marketing Services Company in Chennai, answered
Call @ 9884222206. DHARI web simplified offer a full range of SEO and SEM Services In Chennai,

Mary Martin Profile
Mary Martin answered




Nowadays,
To enhance your business is normal thing but to be popular in google
its totally different thing. Leading in google and to promote your store SEO is very useful.

To
get best rank in google you need to follow some techniques.

  • Keywords

  • Search
    results of competititor and find missing factors and used it

  • Content
    should be powerful

  • Most
    use your best keywords

  • Insert
    internal links

  • Organic
    Search Traffic

I
like to share some basic factors which it will help you to boost your
Google rankings.

Check
this link for some basic factors : goo.gl/gwcGCX

You’ll
need to take the time to study and truly understand your target
audience and their desires. Do the research, needed to identify the
long-tail keywords that they’re using to get to your site.

Mateusz Bedkowski Profile

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Amit Shinde Profile
Amit Shinde answered

As this is an era of Digitization use digital marketing platforms for the magnetizing customers to facilitate products and services to users and that can be done via SMO, SEO, SMM, SMO, PPC, Mobile Marketing, SMS Marketing, Email Marketing, etc.

We are Pune based Digital Marketing Agency.  We are an expert team of digital marketing professionals providing unique strategic solutions for boosting website at the top position in search engine results page. We provide unique strategy in such a way that conversion occurs. We also provide unique strategic solutions for SEO, SMO, SEM, SMM, Email Marketing, branding and also provide end to end support.     

Anette Grabner Profile
Anette Grabner answered

I guess one of the most important things is to get interaction but I wouldn't buy followers I really would try to get personal interaction. Discussions etc.

Taila Nevado Profile
Taila Nevado answered

Here are some ways in which you can promote your online
store.

1.
Use Email marketing strategies

2.
Make videos of your products and upload them on
different social media platforms

3.
Edit your photos to make them attractive

4.
Create a page where customers can leave their
queries and reviews.

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Anonymous