I want to know some latest trends of PPC. Can anyone suggest me an online book?


2 Answers

Ras Amam MFA Indegenius Profile
Ras Amam MFA Indegenius , Digital Product Designer, answered

Really  the principles of PPC stay the same.
Determine your Earnings Per Click (EPC) and buy your advertising cheaper than that.
You could go with so many practitioners these days with the only major difference being their ad delivery and buying platform.
It is a wide subject that you probably want to get to know a little about each platform as they get pricey if you don't know the technology.

Janvi Arora Profile
Janvi Arora , Digital Marketing Consultant, answered

I would suggest you to follow some blogs that keeps you updated with the latest PPC trends as online books get outdated after some period of time.

Here are some blogs that regularly updates the PPC trends as well as the digital marketing insights:

  1. https://www.ppchero.com/
  2. Google Alerts Google Adwords
  3. Search Engine Land
  4. Search Engine Journal

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