You have to hire employees to do the day to day tasks. You make the employees work hard and complete their take daily which is given by you.
Hire employees to do the day to day operations. As an owner your primary focus should be how to grow the business.
Make the employees work hard and finish the task given by their superiors. Focus on marketing the product.
You can develop a good marketing activity. Start with making your company "famous" to your potential customers. A logo which will make customers being interested, a trained staff and high quality should do its job eiher with an ususl or for an online business