Has the success of viral amateur content proven that social media can be a leveller between brands that have a large budget and smaller companies with limited resources?

The greatest power that social media provides is the ability to connect with thousands of people across the globe in an instant.

This opportunity is available to everyone: Regardless of whether you have a large communications budget or whether you are operating from a laptop in your bedroom.

We discussed how much money really matters when it comes to social media in our latest Blurtit Google Hangout on Air, and you can watch Sean Clark sharing his opinions on whether social media is a 'leveller' of the communications playing field in the clip below: