What are some of the best online marketing tools?


7 Answers

Virginia Zuloaga Profile

Hi Dan,

Just as Cristea George Cristian said, there are tools everywhere on the internet. The question about which are the best marketing tools is not that easy to answer as first we would have to consider the tools within the marketing tools.

There are three main groups of tools for internet marketing: Customer identification tools, reach tools and relationship management tools.

In the first group, customer identification, we have:

- Keywords tools such as AdWords

- Market research tools for information, segmentation and trends of the market

- Marketing research tools to gather information about preferences, attitudes and behaviors of the consumer

The second group, the reach tools, includes:

- Search Engine Marketing (SMM) including PPC services, Search Engine Optimization (SEO)

- Social Media Marketing (SMM), Social Media Optimization (SMO)

And last, but not least, the relationship management tools such as:

- Promotions

- Email marketing

- CRM systems

So it all depends on the Marketing Strategy and the type of campaign a company decides to implement. 

Are you looking for something more specific for a certain area or purpose, maybe?

4 People thanked the writer.
Ajit Patel
Ajit Patel commented
Here are some best free online marketing tools that you can use to get started.

1. Social Mention

Monitoring your social media presence can be a challenge if you don’t have a way to automate and streamline the process. This is where Social Mention comes in. With this program, you can monitor four major metrics: strength, sentiment, passion, and reach.

2. Addict-o-matic

Creating a buzz around your brand is vital. Addict-o-matic helps you monitor your influence (and that of your competitors) based on searches of such sites as Flickr, YouTube, Twitter, Bing, and Google. It’s totally customizable and sortable.

3. IceRocket

Want to monitor specific keywords on social media? IceRocket is one of the best tools for tracking mentions and generating keyword-specific reports.


If you’ve never used IFTTT, then you’re missing out. IFTTT is a tool that lets you instigate targeted actions based on an “if this then that” format. It can be integrated with hundreds of different tools and social media networks, which makes it super powerful.
Cristea George Cristian Profile
Cristea George Cristian , marketing nerd, answered

This is a great and simple question.

But what can marketing tools offer us? Traffic, conversion rate, build trust, etc. That's complicated. So, when I hear marketing tools, I know that a publisher wants to expose something worth a value to a specific market.

So, 1. Define the market's strongest points e.g. "worm farm" in "benefits of having a worm farm". 2. Find places on the web that relate to your market. 3. Redirect people to your site/product/service/etc.

1. Keyword Tool. When a person seaches on the web via search engines, social platforms, ecomerce platforms, etc., they type in a query e.g. "christmas gifts", of one or more words. The keyword tool is a marketing tool because it allows you to see what queries people search most often. This tool depends on the engine you search on, and some are dificult and slow like GKT, some are easy and very good, like Long Tail Pro.

2. We can get traffic through search engines, social media (or a community like this site), newsletter (or email), and my favorite, get link on a high traffic/authority site redirecting the people to your site, and many more.

3. When redirecting there is a rule. Curiosity! How...? Well, you'll have to be creative on this one, but I'll give you an example: "science hacker" vs "science professor". Which sounds more interesting?

P.S.: My opinion is that tools are everywere on the WEB. An online marketer nerd can thrive in any kind of environment (seach, social, commerce, etc.). The difference between successful sites/products/services and losing ones, is in the marketers knowledge and wisdom. So, it's a simple question because tools are everywere and free, it's a great question because so many people pay for tools like Long Tail Pro and still make $0 on the internet. And try Syrup, great movie on marketing, get inspired!

That's how I do things, so I hope that helps.

Maketta Abdullah Profile

I think you just have to find the tools that are right for you. Tools such as stat counters, social media,  comment systems, traffic resources, are just a few. I know I have found those to be very helpful marketing tools as they really have helped me online.

Jack Wilson Profile
Jack Wilson , I am passionate about internet marketing and digital marketing., answered


There are many online marketing tools which help to drive traffic towards your website like search engine optimization,which include on  and off page acclimatization with this you can also use content marketing. This is one  of the effective way of driving traffic.

But this always only drives the traffic but  does not generate revenue. For generating revenue you must use conversion rate optimization. 

Chips Ters Profile
Chips Ters answered

There are plenty of email extractors and services available, I had tried many of them, but not all of them work in social networks. Finally, I came across this IG email scraper it works quite awesome. It is the best Instagram email extractor for me offers wonderful features and super-fast data extraction.
It is fully functional and cost-effective, you can give it a try!

Karl Sagan Profile
Karl Sagan answered

I would say that today it's very popular to use social media like instagram or youtube to promote your products. You need to get subscribers first, it will take some time, of course, but ultimately it will be worth it.

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