What are some of the best online marketing tools?

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What are some of the best online marketing tools?

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Answer 1

Hi Dan,

Just as Cristea George Cristian said, there are tools everywhere on the internet. The question about which are the best marketing tools is not that easy to answer as first we would have to consider the tools within the marketing tools.

There are three main groups of tools for internet marketing: Customer identification tools, reach tools and relationship management tools.

In the first group, customer identification, we have:

- Keywords tools such as AdWords

- Market research tools for information, segmentation and trends of the market

- Marketing research tools to gather information about preferences, attitudes and behaviors of the consumer

The second group, the reach tools, includes:

- Search Engine Marketing (SMM) including PPC services, Search Engine Optimization (SEO)

- Social Media Marketing (SMM), Social Media Optimization (SMO)

And last, but not least, the relationship management tools such as:

- Promotions

- Email marketing

- CRM systems

So it all depends on the Marketing Strategy and the type of campaign a company decides to implement.

Are you looking for something more specific for a certain area or purpose, maybe?

Answer 2

This is a great and simple question.

But what can marketing tools offer us? Traffic, conversion rate, build trust, etc. That's complicated. So, when I hear marketing tools, I know that a publisher wants to expose something worth a value to a specific market.

So, 1. Define the market's strongest points e.g. "worm farm" in "benefits of having a worm farm". 2. Find places on the web that relate to your market. 3. Redirect people to your site/product/service/etc.

1. Keyword Tool. When a person seaches on the web via search engines, social platforms, ecomerce platforms, etc., they type in a query e.g. "christmas gifts", of one or more words. The keyword tool is a marketing tool because it allows you to see what queries people search most often. This tool depends on the engine you search on, and some are dificult and slow like GKT, some are easy and very good, like Long Tail Pro.

2. We can get traffic through search engines, social media (or a community like this site), newsletter (or email), and my favorite, get a link on a high traffic/authority site redirecting the people to your site, and many more.

3. When redirecting there is a rule. Curiosity! How...? Well, you'll have to be creative on this one, but I'll give you an example: "science hacker" vs "science professor". Which sounds more interesting?

P.S.: My opinion is that tools are everywere on the WEB. An online marketer nerd can thrive in any kind of environment (seach, social, commerce, etc.). The difference between successful sites/products/services and losing ones, is in the marketers knowledge and wisdom. So, it's a simple question because tools are everywere and free, it's a great question because so many people pay for tools like Long Tail Pro and still make $0 on the internet. And try Syrup, great movie on marketing, get inspired!

That's how I do things, so I hope that helps.

Answer 3

I think you just have to find the tools that are right for you. Tools such as stat counters, social media, comment systems, traffic resources, are just a few. I know I have found those to be very helpful marketing tools as they really have helped me online.

Answer 4

Hi,

There are many online marketing tools which help to drive traffic towards your website like search engine optimization,which include on and off page acclimatization with this you can also use content marketing. This is one of the effective way of driving traffic.

But this always only drives the traffic but does not generate revenue. For generating revenue you must use conversion rate optimization.

Answer 5

I suggest you some online marketing tools like SMS Marketing tool, Email Marketing Tool, email extractor tool. By using these tool you can improve your email marketing campaign.