The only point of business is to make money. Making money means that you deliver rewards to the shareholders, the workers in the business and probably increase the GDP. (Doesn't seem to apply to bankers). The more profit you make the more successful you are in this endeavour. I'm sure you can do better. (By the way, did you ever hear Milton Friedman speak? - He sounds exactly like Yogi Bears little friend Boo Boo)