First of all, there is your product or your service. Your business needs to be able to offer something of value to people. People need to be interested in what you have to offer or have a real requirement for the service; otherwise, they're not going to part with their cash.
You also need to consider your own time. You will work hard over time to create a business system. Eventually this business system will need to rely even less on you, and this is the position that every entrepreneur wants to end up being in. So work hard, take risks, and take your time. Your time will ultimately mean that your business will succeed and you will be in a position to enjoy a cash cow business.
Your money is an important part of the business as well. If you manage the money well and ensure that there is good cash flow within the business, then your business can't go wrong. As long as there is a constant inflow of cash then everything will work out.
Innovation is incredibly important. As long as there is innovation, too, then you can ensure that the business can continue to grow. The business will gain more profit, more customers, and more recognition across the country as a business that is able to offer quality and innovation.