The most important strategy is to remember that the visuals you use should never distract from your key points or message. You do not want your audience staring at an animated spinning globe in the corner of your power point slides or fancy text art, as this will detract from what you are arguing. Keep the visuals on your slides neat, simple and elegant. Only use pictures or other graphics if they help in illustrating your point, but never include them simply because they are decorative.
