Before setting up a business, it is essential to have evidence that it will be viable. Finding a market for your business, the costs involved and the income it will raise, will determine the viability of the business. By looking over statistics you are likely to uncover hidden costs that can have an impact on the business.
When in business, it is inevitable that costs will vary, an obvious one being the costs of fuel. By keeping tabs on costs you can vary your own prices to ensure continued profitability. If you are exporting then the exchange rates are essential statistics, without making any changes at your end there could easily be a 10% swing in either direction in exchange rates; which will have an important impact on your profitability.
Maintaining a regular audit system ensures that your statistics and accounts are being properly checked out. All component parts of a business are liable to change, having a system that is adaptable and flexible to these variations ensures that your business is best placed to react to fluctuations whilst remaining profitable.
A less obvious use of statistics in business is to pick up on trends. If one particular line in your business is likely to see an increase in demand then it is best to concentrate your resources into that area.
This is very true with seasonal trends which often requires a business to be producing goods a few months in advance in order to take advantage of future demands.