A business promotion letter is a letter that is written to promote business. It is also called a goodwill letter or sales promotion letter.
Although the purpose of this letter is to promote the sale of goods and services, yet it is different from a sales letter. The difference is that a business promotion letter sells indirectly but the sales letter sells directly. In short, in a business letter the writer induces the reader to buy but does not urge him. The chief aim of a business promotion letter is to strengthen or establish relations and to build goodwill.
Characteristics:
There are some characteristics, which distinguish the business promotion letter from other letters. These characteristics of business promotion letter is discussed below:
Time line:
While writing a business promotion letter, the writer keeps in mind a particular time, circumstances, event or occasions. An anniversary, a holiday, the arrival of new merchandise, the beginning of a season, the winning of an award are some of the occasions for writing such letters.
Goodwill and Service:
The aim of these is to express good will and to assure the reader of good service. They are sent to convey your interest in his affairs and his welfare. In fact, these are the invitation letters to friends for mutual benefits.
Informal style:
Usually ordinary business letters are written in a formal or impersonal style but business promotion letters are written in a friendly informal or personal style. The reason is that the writer of business promotion letters is free of the necessity to obtain immediate business. In these letters, the writer may suggest but he does not press the sale.
Although the purpose of this letter is to promote the sale of goods and services, yet it is different from a sales letter. The difference is that a business promotion letter sells indirectly but the sales letter sells directly. In short, in a business letter the writer induces the reader to buy but does not urge him. The chief aim of a business promotion letter is to strengthen or establish relations and to build goodwill.
Characteristics:
There are some characteristics, which distinguish the business promotion letter from other letters. These characteristics of business promotion letter is discussed below:
Time line:
While writing a business promotion letter, the writer keeps in mind a particular time, circumstances, event or occasions. An anniversary, a holiday, the arrival of new merchandise, the beginning of a season, the winning of an award are some of the occasions for writing such letters.
Goodwill and Service:
The aim of these is to express good will and to assure the reader of good service. They are sent to convey your interest in his affairs and his welfare. In fact, these are the invitation letters to friends for mutual benefits.
Informal style:
Usually ordinary business letters are written in a formal or impersonal style but business promotion letters are written in a friendly informal or personal style. The reason is that the writer of business promotion letters is free of the necessity to obtain immediate business. In these letters, the writer may suggest but he does not press the sale.
