The purposes or aims of advertising research for marketing objectives are given below.
1.) Identify the customer response to the firm's commodity.
2.) Understand the consumers' requirements and anticipations.
3.) Seek maximum information regarding the buyer, i.e. The know consumers' income variety, their location, purchasing behavior, etc.
4.) Know the type and degree of opposition and also the strength and weaknesses of the adversaries.
5.)Assess the reaction of the dealers to the company policies.
6.) Value the stature of the company in the marketplace.
7.) Identify and solve the marketing problems of the corporation.
8.) Search for new marketing chances.
9.) Find out alternative uses of the current products.
10.) Estimate the expense of marketing of goods and service.
11.) Help inc to introduce new products in the market and enhance its present products.
12.) Help a business to choose an appropriate channel of distribution and test the effectiveness of this distribution channel.
13.) Facilitate business to select suitable sales advertising measures and analyze the potency of the sales promotion methods.
14.) Helps the firm to decide on a suitable media for advertisements and find out the overall impact of ad.
15.) Help the advertising manager to decide regarding the grade of the product, product change, promotion, pricing, branding, etc.
16.) Supply advice to top-level of direction for making goal, procedures, programs and schemes.
17.) Provide prerequisite info to forecast the promotion budget.
18.) Supply up-to date information about marketplace trends, demand and offer position, etc.
19.) Forecast the potential sales and business states.
20.) Marketing study is very helpful to government, manufacturers, wholesalers, retail merchants, consumers and also to whole society.
