There are a variety of factors you should consider when selecting an advertising agency.
An overview of the main factors to consider are as following:
• What rates they charge
• What their previous track record is
• Where their expertise lies
• How big is the agency
• How personal is the service
Rates of an advertising agency are obviously very important when considering whether to go with them or not. Some agencies' prices may just not be viable, given the size of your business and profit you take home, and so have to be ruled out straight away. However, it is not just a case of going with the cheapest advertising agency as there could be a reason why they are so cheap, such as a lack of custom owing to minimal expertise and bad credentials, so this would be concerning.
A portfolio is always vital in any business and this is certainly the case when viewing an advertising agency. If the agency has worked with many clients previously and can demonstrate the success their campaigns brought to the company then it is much more appealing.
Some advertising agencies may only concentrate on one sector of the market or one type of business and so if your business is not what they usually deal with then it may not be a good idea going with them - even if they have great success in other areas.
A size of an advertising agency is also important to consider as if you are dealing with a large corporation it can sometimes be a lot harder to contact them whenever you need to and to talk to the top. Whereas if you are dealing with a small operation then you may be a more valued customer and will be able to easily contact them anytime.
An overview of the main factors to consider are as following:
• What rates they charge
• What their previous track record is
• Where their expertise lies
• How big is the agency
• How personal is the service
Rates of an advertising agency are obviously very important when considering whether to go with them or not. Some agencies' prices may just not be viable, given the size of your business and profit you take home, and so have to be ruled out straight away. However, it is not just a case of going with the cheapest advertising agency as there could be a reason why they are so cheap, such as a lack of custom owing to minimal expertise and bad credentials, so this would be concerning.
A portfolio is always vital in any business and this is certainly the case when viewing an advertising agency. If the agency has worked with many clients previously and can demonstrate the success their campaigns brought to the company then it is much more appealing.
Some advertising agencies may only concentrate on one sector of the market or one type of business and so if your business is not what they usually deal with then it may not be a good idea going with them - even if they have great success in other areas.
A size of an advertising agency is also important to consider as if you are dealing with a large corporation it can sometimes be a lot harder to contact them whenever you need to and to talk to the top. Whereas if you are dealing with a small operation then you may be a more valued customer and will be able to easily contact them anytime.
