- The strengths, weaknesses, opportunities and threats of Avon Products Inc, also known as the SWOT analysis are as follows:
- There are a number of strengths that this manufacturing company, which specializes in beauty products, has. For example, they have created a new business model which will help to improve their status in the market and rise above their competitors. Also, they are one of the major leading companies in this field which enables them to entice new consumers. Moreover, they continue to have a stable revenue growth.
- There are not as many weaknesses that have been recorded, however it has been noted that the North American operations are in decline.
- There are a number of opportunities for Avon including the ability to restructure their plans in order to create a better organizational standard. In addition, there is always the opportunity for the company to re-brand certain items to help keep the customers satisfied. Also, there are always different markets open for a number of various products which Avon can create.
- There are however, a number of potential threats that could harm the success of the company. For example, it is always important to consider the current economic climate. In the recent recession, the majority of individuals probably were not concerned with purchasing such products. In addition, you should always keep in mind that health and beauty is a massive market and there will always be a range of similar companies you'll have to compete against.
