Benefits to manufactures
1- Advertising helps the manufacturers in creating demand for the products and thus increasing their sales
2- Effective advertising keeps steady demand for products round the year. The seasonal fluctuations are greatly smoothed out by good advertisement.
3- Advertising stimulates demand for products. The manufacturers keep smaller inventories due to rapid turn over
4- The retailers benefit from advertising as the consumers get better information about the quality of the products. The increased demand for goods from the retailers enlarges the sales of the products.
5- Advertising increases sales and thereby facilitates mass production. The cost per unit of production is therefore reduced.
6- The consumers are better informed of the goods available in the market through advertising. The task of the salesman thus becomes easier in canvassing for the product. Advertising thus supplements salesmanship and helps in promoting the sales of the product.
7- Advertising directly encourages innovation and technological advancements. The improvement and development of new products leads to the higher sales and an increase in profits of the other manufacturer.
8- The production of higher quality of goods and the information of their availability in the market through advertisements gives a sense of pride to the manufacturer and the other employees involved in production.
1- Advertising helps the manufacturers in creating demand for the products and thus increasing their sales
2- Effective advertising keeps steady demand for products round the year. The seasonal fluctuations are greatly smoothed out by good advertisement.
3- Advertising stimulates demand for products. The manufacturers keep smaller inventories due to rapid turn over
4- The retailers benefit from advertising as the consumers get better information about the quality of the products. The increased demand for goods from the retailers enlarges the sales of the products.
5- Advertising increases sales and thereby facilitates mass production. The cost per unit of production is therefore reduced.
6- The consumers are better informed of the goods available in the market through advertising. The task of the salesman thus becomes easier in canvassing for the product. Advertising thus supplements salesmanship and helps in promoting the sales of the product.
7- Advertising directly encourages innovation and technological advancements. The improvement and development of new products leads to the higher sales and an increase in profits of the other manufacturer.
8- The production of higher quality of goods and the information of their availability in the market through advertisements gives a sense of pride to the manufacturer and the other employees involved in production.
